As Design Lead for Greenluck Casino & Sportsbook, I took on the challenge of crafting an immersive and visually captivating iGaming experience that seamlessly merges casino and sports betting into a unified, intuitive platform. Leading the UX/UI strategy, I collaborated closely with cross-functional teams to transform complex gaming mechanics into an effortless and engaging user journey.
Through a meticulous process of user research, prototyping, and design system optimization, I translated business vision into high-fidelity experiences that not only look stunning but also drive retention and engagement. Every design decision was made to enhance player interaction, boost accessibility, and introduce innovative gamification elements that keep users coming back for more.
With a focus on seamless onboarding, rich storytelling, and high-energy gameplay, my team and I ensured that every pixel and animation contributes to the thrill of online gaming. The result? A cutting-edge, scalable casino platform designed to captivate, entertain, and deliver an electrifying experience for players worldwide.
