As Design Lead for Sportaza Betting Sportsbook, I had the challenge of crafting a fast, intuitive, and data-rich platform for 30,000+ live betting markets every single day. In the high-stakes world of sports betting, every second counts, and my role was to design a UI/UX that allows users to navigate odds, markets, and bets instantly and effortlessly.
I led the end-to-end design process, collaborating with product strategists, developers, and data analysts to build a scalable, high-performance betting interface. From real-time odds tracking to interactive bet slips, every component was optimized for speed, clarity, and seamless engagement across international markets.
Leveraging user-centered research and sports market insights, my team and I fine-tuned navigation flows, accessibility, and high-fidelity prototypes to ensure that Sportaza isn’t just a betting platform—it’s an adrenaline-fueled, immersive sportsbook experience where users feel in control of their wagers at all times.
