As Design Director, I defined the creative direction and user experience for Spinational, leading the process from concept to production. Collaborating with Art, Animation, and Motion divisions, I shaped the cinematic look and feel — ensuring the interface embodies speed, tension, and narrative rhythm.
I established a modular design system tailored for high performance and cohesive storytelling, coordinating design reviews and validation with stakeholders and C-level leadership. The visual language was crafted to evoke motion and clarity while maintaining balance between thrill and usability.
The outcome is a bold, high-energy casino brand that feels fast, precise, and immersive — a kinetic digital experience designed to capture the pulse of modern entertainment.
